Having deep insight into the nature of its business – Domino’s is not only in the pizza-making business, but also in the pizza-delivery business – led to significant effort into deceloping technology that changed how customers order (e.g. using the Domino’s app), how the firm monitors the status of orders, and how Domino’s manages its operations. What would come as a surprise to many is that nearly half of the staff at HQ works in software and analytics. Domino’s also crowd-sourced the design of its delivery van, (aka “cheese lover’s Batmobile”) with just one seat, and a warming oven with room for 80 pizzas. Today, Domino’s Pizza has more than 12,500 locations in more than 80 countries, and a share price approaching $160, which is a far cry from $8.76 back in 2010.
Source: Havard Business Review