Here’s how to tell if you have a transformative business model

Chances are you’ll agree that Apple has revolutionized the audio device market when it introduced the iPod and iTunes. Other companies such as Uber which disrupted the taxi industry may also come to mind. What escapes the casual observer is that these companies’ success was largely achieved when the firm developed a business model that links new technology with an emerging consumer need. Christoph Loch et al believes that six features of a business model can determine whether the it is ground-breaking or not: personalized product or service, closed-loop process, asset sharing, usage-based pricing, collaborative ecosystem, and an agile and adaptive organization. The more features the business model has, the more it is likely to succeed in a big way.

Source: Havard Business Review

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