Leaders may sometimes equate strategy execution to strategy communication, but the latter alone is not enough to drive the entire execution. While it is hard to come up with a good strategy, it’s typically harder to get people to execute on that strategy. People in the organization are misaligned in terms of objectives, and may be entrenched in their set way of doing things. Identifying the people who are essential to driving the strategy is critical to successful execution. The question then becomes: How can we align the efforts of key staff and enable them to move the organization in tune with the strategy?
Source: Havard Business Review