A lot of people would agree that TED talks are compelling but why it is so is less obvious. The talks share a common narrative that can be easily used to structure presentations to good effect. Here are the five elements:
Pique their interest – Through opening with stories, you can get attention and appeal to emotional instincts because people are naturally drawn to stories. The stories should have vivid detail and invoke clear imagery, and most importantly leave the listener in suspense as to “What’s next”. At this early stage of the talk, the specific stories are external to the listener.
Satisfy their curiosity – Next pick out the pattern or generalise the lesson of the specific story or stories. The key is to create an “aha” moment for the listener. Saying “here’s what we learned” will begin to draw the audience to becoming in-tuned with the story teller.
Appeal to logic – This is where you can back your story with data, graphs or even more facts. After appealing to the audience’s emotional side, offering numerical evidence is a powerful way to further convince the logic-minded in the group.
Setting the vision – Invite the audience to imagine their world in a different way, where they apply the foregoing external, general rule to their circumstances. This step that asks the audience to “Imagine if you …” directs the focus on the listener’s internal world and paints the potential to change for the better.
Call to action – Tell the audience a concrete action they can take to achieve the objective. It is important to give the audience a sense that they are control over the action so that they believe that they can actually do it. By this closing stage of the presentation, the talk has turned attention to an internal specific action that the listener can carry out.